Tiếng Việt
Hypebeast has long become a commonly used term and has formed a culture in fashion. Let’s explore with May Hợp Phát what hypebeast is, frequently asked questions when mentioning hypebeast, and famous hypebeast fashion brands through this article.
What is Hypebeast
Hypebeast is a term used extensively in fashion both in Vietnam specifically and abroad in general.
Hypebeast is used when talking about an item that has limited production but the number of people wanting to own it far exceeds the manufacturer’s estimates. Therefore, the selling price is pushed up much higher than the original price, hence called hypebeast.
As mentioned, this is a phenomenon that occurs when supply cannot meet demand, so those items must be very beautiful or carry a lot of meaning for those who want to own them.
This is a term used quite often in fashion, so it often happens more with high-quality fashion brands already familiar to customers such as Bape, Supreme, Nike’s Jordan, etc.
The Development of Hypebeast Today
The development of modern fashion that makes fashion appear in the daily lives of all classes and all ages is a major impact on the development of hypebeast today.
Hypebeast items continue to be sold out at official stores and resold at prices 5-10 times higher is quite normal and has become familiar to fashion enthusiasts.
The Development of Hypebeast Today
Although the impact of the COVID-19 pandemic may have made the economy somewhat exhausted, hypebeast has sometimes become a culture and passion for ownership.
Expensive hypebeast items are not just for wearing or using according to their functions but also have great significance for collecting and are a personal pride to own them.
Therefore, hypebeast items also partly rely on the criterion that many people like them, making your buying psychology significantly affected.
Criteria for Evaluating Hypebeast
After knowing what hypebeast is, let’s learn more about the criteria for evaluating hypebeast:
- Brand recognition: most hypebeast items are sold out at official stores and pushed up in value very high mostly thanks to the brand. Items bearing major brands.
- Price: usually hypebeast items will never have prices equal to what the publisher offers; some items are even 100 times the original price but are still accepted because hypebeast has become a culture of ownership.
Criteria for Evaluating Hypebeast
- Rarity: the difference between hypebeast items and other regular items is much rarer. There are items where the publisher only releases 100 products worldwide or has stopped producing for a long time, making that item rare and a delicious bait that everyone wants to own.
- Prevalence: because it is the gap between supply and demand, the prevalence and welcome of buyers is a very important issue in making an item become hypebeast.
- Historical value: not all hypebeast items are bought to use, but historical value is what buyers want to have for collecting.
However, hypebeast is not a measure to evaluate product quality. There are items with low quality but still sold at sky-high prices, which is quite normal.
Some Hypebeast Terms You Should Know
When trading hypebeast items and especially those who have long experience in using and collecting hypebeast items will understand there are many terms that are most applied, probably in the fashion field:
- DS: Deadstock – completely new condition, never tried and comes with full accessories (box, keychain, etc.)
- VNDS: Very near Deadstock – Items used for a short time, completely new, come with full accessories (shoe box, keychain, etc.)
- NFS: Not For Sale
- BIN: Buy It Now – Price to buy immediately, no offer, no auction
- Deal: Item sold at a “nice” comfortable price
- Steal: Good item at an unbelievable price
Some Hypebeast Terms You Should Know
These terms are used extensively in transactions and communication and have become familiar to hypebeast enthusiasts.
Signs to Recognize an Authentic Hypebeast
After knowing what hypebeast items are, readers probably understand somewhat the value of hypebeast items and what hypebeast players will be like.
Because hypebeast items have never been cheap, the signs to recognize an authentic hypebeast are also quite simple such as passion for fashion, willing to spend, participating in the community, etc., because the activities of an authentic hypebeast originate largely from passion.
Passion for Fashion
Most hypebeast items originate from fashion, so an authentic hypebeast cannot lack passion for fashion.
Limited release of fashion items is common, making the hype happen regularly.
However, without passion for fashion, without learning and understanding anything about a brand, one will not see the excitement when owning hypebeast items.
Another issue is that when owning hypebeast items without passion for fashion, one cannot make that item stand out, making it “out of place” compared to oneself.
Willing to Spend
Hypebeast items are welcomed and priced sky-high.
Therefore, the value of an item has never been at an average or low level that everyone can own.
There are even items whose value is worth years of spending for an ordinary person, so being willing to spend is a very clear sign of recognizing an authentic hypebeast.
However, being willing to spend sometimes does not only apply to those with good finances because if it is a passion, one can do more work and save more money to own the dream item.
Participating in the Community
It would not be too much to say the community is where hypebeast orientation is defined.
Hypebeast items will only become hype when they are very well received by the community and welcomed by the community.
Therefore, sometimes the buyer himself does not find the hypebeast item he owns beautiful or worth the money but only because the large community feels it is beautiful.
Moreover, the community is a place to exchange, learn, and share a lot about fashion culture or hypebeast, so participating in the community is definitely a sign to recognize an authentic hypebeast.
Famous Hypebeast Brands Today 2022
When understanding what hypebeast style is, each person will soon recognize that hypebeast items often come from famous fashion brands.
Brands such as Off-White, Supreme, Bape, Gucci, etc., are not only pioneers for trends but also have long-standing historical value.
Off-White Brand – Famous Hypebeast
Launched in 2013 and oriented toward high-end street fashion, Off-White is not only beautiful in its endless creativity and high-quality collections but also in famous collaborations.
Most of Off-White’s collaborations with other brands have created fashion fever worldwide.
High brand recognition, product quality satisfying every difficult customer, plus diverse collections, Off-White is a brand that many hypebeast-ers pay attention to.
Hypebeast Supreme with Street Breath
Supreme is an OG in the world street fashion scene.
Since its launch, Supreme has become very prominent and is the most sought-after brand year after year.
There are brands that become hypebeast then fade away, but this does not apply to Supreme because every collection and every product is sold out in seconds and then bought back by hypebeast-ers at sky-high prices from sellers.
Supreme is where hypebeast is redefined.
Anti Social Social Club Brand – Basic Hypebeast
Anti Social Social Club or ASSC is a prominent fashion brand not for flashiness in products.
ASSC products are very iconic and do not have too many outstanding details, but the message and simplicity create a simple but attractive street fashion brand.
ASSC is used extensively in Vietnam and mostly for youth.
Gucci Brand – Classy Hypebeast
Gucci has long been a name affirming fashion brand class.
All products from Gucci are extremely meticulous and put a lot of thought and dedication from manufacturers into them.
There are many reasons that make Gucci become hypebeast from segment positioning to aesthetic value, product quality, shipping and packaging quality.
It seems Gucci has become a representative of world fashion and contributes significantly to hypebeast culture.
Under Cover Fashion Brand – Hot Hypebeast Sneakers
Under Cover is a fashion brand famous not only for valuable and eye-catching collections.
What makes Under Cover enter the hypebeast list is continuous collaborations that bring endless hotness, mainly with sneaker brands.
When owning Under Cover’s collaborations with Nike, Converse, Supreme, etc., each customer understands what hypebeast sneakers are that everyone wants to own.
The North Face Fashion Brand – Quality Hypebeast from Products
The North Face – TNF is no stranger to fashion enthusiasts because of its prominence in product quality.
The products that TNF provides are very high quality from every stitch to material selection that has attracted many people’s attention.
TNF also has many high-value collaborations with many other major street fashion brands. Therefore, TNF continuously receives support and sells out quickly.
A Bathing Ape – Japanese Street Fashion Hypebeast
A bathing ape – Bape is a rare fashion brand from Asia, specifically Japan, that receives worldwide recognition.
Bape was founded by Nigo – an OG in the world fashion scene, and under his management and development, Bape developed rapidly and had a period when Bape was compared to Supreme, creating a war between fans of both sides.
Facing such fashion fever, Bape continuously sells out all products and the value of Bape items is therefore pushed up sky-high.
Stussy – Streetwear Hypebeast Fashion
To explain Stussy’s hypebeast nature, perhaps it’s the creativity in products.
Most of Stussy’s products are used by many OGs for street style coordination, as rugged as possible.
Therefore, Stussy’s items become hypebeast but are used quite often in daily life.
Nike – Enduring Hypebeast Over Time
Nike has long been known as a king in sports fashion.
Nike items, specifically shoes, become hypebeast enduring from collection to collaboration.
Collaborations between Jordan Nike with a series of major brands like Off-White, Dior, Travis Scott, etc., create shoes with extremely high value and incredible rarity.
Therefore, Nike’s success came very quickly and became the world’s number one shoe manufacturer.
Adidas – Defining Trendy Hypebeast
Besides Nike, Adidas is also a major competitor in answering what hypebeast is when having a historic collaboration with rapper Kanye West creating Yeezy shoes that are hunted day and night.
There were times when everyone wore Yeezy, every household wore Yeezy, and Yeezy became a representative of street fashion hypebeast in Vietnam and worldwide.
Hypebeast is not just a term frequently mentioned by fashion lovers, but it is also an indelible culture. Hopefully through this article, you have somewhat understood more about what hypebeast is, what hyped is, and famous hypebeast brands.