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1. Fjallraven Kanken – The Fashion Backpack Brand from Sweden
If you’re a true backpack enthusiast, you simply cannot overlook this iconic Swedish backpack brand. Fjallraven Kanken means “Arctic fox” in Swedish. With over 50 years in the backpack industry, this brand has become enormously popular across Europe. Most of the backpack models from this renowned brand carry a classic, simple, and free-spirited style — perfect for city strolls and casual outings. Although understated and rustic in appearance, these are also among the most practical backpacks for users. All Fjallraven Kanken backpack models are suitable for both men and women.
2. Crumpler – A World-Famous Backpack Brand from Australia
It would be a glaring omission to list famous backpack brands worldwide without mentioning Crumpler. This brand originally started producing its first messenger bags in 1995 in Melbourne, Australia. It quickly expanded its market and made a strong impression with a wide range of products — delivering incredibly impressive backpacks and stylish, eye-catching handbags.
Almost all products from this brand are capable of meeting customers’ needs, from camera bags to travel backpacks, with consistently top-tier quality. Particularly for backpack lines, users can confidently choose Crumpler for its high product quality, strong stitching, diverse designs suitable for all ages, and ease of use. Each Crumpler backpack is priced between approximately 2,300,000 VND and 8,800,000 VND.
3. Jack Wolfskin – A Renowned Backpack Manufacturer from Germany
When discussing famous backpack brands, Jack Wolfskin cannot be overlooked. This German brand has inspired and impressed many customers with its quality products. Most backpacks from Germany’s number-one backpack brand are designed for a wide variety of purposes.
A standout feature of these backpacks is their back-cushioning system — incredibly smart and superior in design, helping users maintain an active, confident posture. Each backpack from this brand is currently sold on the market at prices ranging from 350,000 VND to 7,500,000 VND.
4. The North Face – America’s #1 Famous Backpack Brand
Youthful, energetic, stylish, and highly functional — these are the words users use to describe The North Face. The backpack designs not only serve travel needs but can also be used for school, casual outings, picnics, and more.
Many people ask: why is The North Face so beloved? First and foremost, it’s the top-tier quality combined with a creative design team that delivers powerful, dynamic fashion styles — and finally, the products are built with reusability in mind. This is the business philosophy of this iconic brand.
With over 50 years of history and continuous development, The North Face has always refined and innovated its products, introducing items with high flexibility and practicality. Notable product lines include outdoor apparel, athletic footwear, outdoor equipment, and travel backpacks.
With spacious interiors, high capacity, and diverse designs suited for many different purposes, The North Face has become one of the most beloved famous backpack brands today. Authentic backpacks from this brand are currently priced between 1,050,000 VND and 5,810,000 VND.
5. Herschel – The Fashion Backpack Brand from Canada
For those unfamiliar with the prominent Herschel backpack brand, it was founded in 2009 in Vancouver and specializes in selling retro hipster backpacks and accessories. Herschel gradually opened its first store in Gastown in 2018 and then expanded to 44 other retail locations, eventually becoming a global backpack brand.
From the moment it entered the market, Herschel backpacks left a deep impression on users — especially in Asia. Most designs from this prominent brand carry a classic aesthetic, yet with youthful, edgy, and highly energetic color palettes. This is precisely why the designs have been embraced and trusted by a diverse range of customers.
The quality of Herschel backpacks is beyond reproach — paired with meticulous and secure stitching, the brand consistently delivers masterpieces for backpack enthusiasts. Herschel always targets a wide audience including children, office workers, and middle-aged consumers. Among all the famous backpack brands, Herschel is perhaps the most price-friendly for Vietnamese consumers, with prices ranging from only 700,000 VND to 2,000,000 VND.
6. Tactical – Captivating, Bold, and Distinctive Design
What makes these backpacks truly special is their design — inspired by military training. The fabric used is extremely durable, offering excellent fire resistance and abrasion resistance. The fibers are constructed with an incredibly sturdy structure, enhancing moisture resistance and effectively protecting the contents inside the backpack. Perhaps that’s why this brand has made it onto the list of famous backpack brands most loved today. Each Tactical backpack is currently sold at prices ranging from approximately 470,000 VND to 6,000,000 VND.
7. Adidas – The World’s Most Famous Sports Backpack Brand
When it comes to Adidas, there’s virtually no one who doesn’t know this name — it’s one of the most popular sportswear backpack brands in existence today. So it’s no surprise that Adidas made the list of famous backpack brands.
Adidas is a German multinational corporation specializing in the manufacture of footwear, apparel, and sports accessories. Thanks to its meticulous, careful, and refined design approach as well as the creativity embedded in every product, Adidas has become the world’s second-largest sportswear manufacturer, with products available in 160 countries.
With diverse designs suited for many different customer segments, the common hallmark of Adidas is its consistent sporting style — creating a sense of solidity, strength, and energy. Adidas backpacks are currently priced between 540,000 VND and 2,800,000 VND.
8. Nike – Diverse in Design
It’s no surprise that Nike is one of the first names mentioned among famous backpack brands. Nike is an American multinational corporation operating in the design, development, manufacturing, and marketing of footwear, apparel, and sports backpacks — and has become the world’s largest company in this field. After fully conquering the European and American markets, Asia in general — and Vietnam in particular — became the promising market Nike set its sights on.
Although sharing a sporting style similar to Adidas, Nike places less emphasis on color and instead focuses on material quality and the overall perfection of each sports backpack, thereby creating its own distinct brand identity and delivering the best possible sports backpack products to its customers. Perhaps that’s why simply seeing the Nike logo gives users complete peace of mind and trust. Nike backpacks currently range in price from 300,000 VND to 5,600,000 VND.
9. Jansport – An American Backpack Brand
Jansport is one of the most famous backpack brands today, originally specializing in packaging and outdoor gear. The company later pivoted to the backpack segment to connect more closely with young people around the world. Jansport understands the importance of backpacks and what young users truly need from them. That’s why they consistently deliver flexible, multi-functional, and durable products — companions on daily commutes, summer adventures, or school days.
The standing of this American-style brand has been proven over time through impressive annual sales figures. If you want to invest in a Jansport backpack, you only need to budget between approximately 580,000 VND and 7,300,000 VND.
10. Tucano – An Italian Backpack Brand
Tucano is a backpack brand founded in 1932 in Italy. After establishing a strong reputation in Europe, Tucano gradually expanded into the Asian market — and Vietnam in particular — bringing a fresh breeze to the backpack and bag fashion industry. Tucano is well received by many customers thanks to the brand’s long history and the classic Italian style exuded by its backpacks and bags.
Beyond that, most Tucano products are highly rated by customers for their durability and strong impact resistance. As a result, the customer base using Tucano products has become increasingly diverse. Prices range from approximately 1,700,000 VND to 3,800,000 VND.
11. Puma – The Fierce Pumas
PUMA is a German multinational backpack brand specializing in footwear and sports equipment, founded in 1924. Through many historical phases, the name PUMA was born and has gradually become popular and well-loved among sports enthusiasts worldwide.
In addition to backpacks with a strong, bold sporting style, PUMA has also built its own range of products, establishing a unique identity in the sports fashion market — including apparel, athletic footwear, and other sports accessories.
While Nike and Adidas heavily emphasize their athletic style with premium, sturdy, and long-lasting materials, Puma brings customers something distinctly its own. The standout feature of Puma backpacks is their high practicality and an incredibly spacious storage capacity — so you can freely pack everything you need for your upcoming travels. Puma backpack prices are also not too expensive, ranging from approximately 470,000 VND to 4,700,000 VND.
12. Simplecarry – A World-Famous Fashion Backpack Brand
Simplecarry is a backpack brand manufactured in Vietnam to Japanese quality standards, with fashion designs inspired by Korean and American styles — and it has been steadily gaining global recognition. With many years of experience in the backpack and bag industry, Simplecarry has been demonstrating its strength on the path to conquering international markets. Guided by the motto “Fast – Light – Sturdy – Flexible” while remaining stylish and contemporary, this brand is not hard to find in today’s market.
Simplecarry backpack products feature clean designs with meticulous and careful stitching. Furthermore, the brand places great emphasis on selecting high-quality materials tailored to different user groups — which is how Simplecarry backpacks quickly win over customers. Prices range from approximately 400,000 VND to 1,500,000 VND.