Fitness First Company is an international fitness center brand. The Fitness First company owned and operated its clubs around the world including Vietnam. They are also one of the close partners of Hop Phat manufacturing company. Here, we would like to invite you to learn about Fitness First and our product.
Fitness First Company
Fitness First is the world’s largest fitness and health club chain and now it owned by Oaktree Capital.
See more: Lock & Lock Vietnam-a potential customer of Hop Phat Company
Fitness First is an international fitness center brand founded in 1993, until now, there were nearly 550 clubs and over 1 million members globally. In the UK, the company has nearly 100 clubs and about 250,000 members. In addition, Fitness First entered the Australian market after buying assets from the collapsed Healthland chain and acquiring a number of Living Well Lady locations owned by the Hilton Group in 2006
Fitness First analyzes specific markets for different countries to develop an appropriate marketing strategy. All development plans are unified and focused on the health and business segments.
STP Strategy
Segmentation
Fitness First has segmented the market with demographic and psychological variables based on an integration of geographic location and goals achieved and the development orientation. (Kapferer, 2012).
The business segment depending on income, age, and other variables. Then there are also about health and market awareness.
Targeting
The target customer is clearly determined income, age, their health and fitness
Currently, not only sportsmen also housewives, middle-aged women… are very interested in doing exercises. The customers in groups A, B, and C1 will pay more attention to do exercise and health. Therefore, they will be the most potential customers of Fitness First.
There are many forms of exercise like walking, jogging, do exercise at home, park, or at the gym with full equipment. Fitness First aims a group of customers who needs to use gym equipment and have the ability to join the club of the company.
Positioning
Fitness First has positioned itself as a high-end fitness club. Therefore, the club system is established as a business with specific business and marketing activities.
The company is located in commercial buildings to pay attention to potential customers who join the club. Fitness First has professional office staff and instructors.
An introduction to The F Travel Backpack
The F travel backpack is manufactured by Hop Phat manufacturing company. It made of high-quality burlap fabric. The F travel backpack is printed at the request of our customers with no peeling, non-toxic. Hop Phat company has teams of skilled employees and we provide our products as required.
The F travel backpack – full specifications
Product name: The F travel backpack
Type of fabric: burlap fabric
Color: Grey
Dimensions: 30x41x13
Backpack compartment: 5 compartments (one large main compartment, 2 front compartments, 2 side mesh pockets)
The reason why Fitness First choose Hop Phat manufacturing company?
Why did a multinational company like Fitness First choose Hop Phat manufacturing company to corporate? There are reasons as follows:
Hop Phat manufacturing company has been cooperating with big companies and corporations such as Heineken, Tiger, Canon Vietnam, Nikon, Unicharm, Lock & Lock Vietnam … So we can guarantee the quality, quantity and economical prices
Free design pattern and Time for making sample from 3 to 5 days
With a modern production line and skilled employees, Hop Phat manufacturer can meet orders up to 15.000 – 20.000 pcs
Hop Phat always used the origins of material and ensures quality products.
Opportunity to discount up to 20% total value
If your products have mistakes, you can return of goods within 15 days
Free Nationwide Delivery
There is some information about Fitness First – a loyal partner of Hop Phat Company that we would like to share with you. If you have any questions about backpacks&bags factory in Vietnam, please contact the hotline: 0909 938 333
