Hop Phat is one of the top development firms in Ho Chi Minh City. Besides bulk orders, retail orders that we also receive an order from companies and enterprises such as Heineken, Couple TX fashion, Happy School… Now, we would like to invite you to read about Tiger Uncage – a close partner of Hop Phat manufacturing company.
The overview of Tiger Uncage brand repositioning strategy
Uncage is the name of a brand repositioning strategy of Tiger Beer. This strategy has been started since 2013 and will be spread in 25 different countries. Such as:
See more: CJ Vietnam – a familiar partner of Hop Phat manufacturing company.
The context of Uncage strategy
In 2013, Tiger’s sales increased more than 30% so the parent company Heineken APAC will proceed to focus on developing this brand. Accordingly, the Uncage brand repositioning plan will be carried out from June 2013 in Singapore and then it quickly approached 25 other countries.
The target
The target of Uncage campaign:
- Relaunch
- Repositioning with modern image
- It will bring inspiration to young people that help them overcome cultural barriers and experience new challenges through the image of “brave tiger”
Insight
The Tiger’s target customers are Asian young people that are increasingly accepting and exploding with many opportunities and challenges but they were still constrained by old ideas.
They always must live and adjust themselves to be able to fit and meet the expectations of the family and the surrounding society.
With the Uncage campaign, Tiger wants to become a symbol that encourages young people to break out of those frameworks and show themselves.
The strategy of Uncage
The content of Tiger Uncage brand positioning strategy:
With new formula: According to the content of this strategy, Tiger Lager will no longer be the main product but will be changed to a lighter Tiger Crystal, which does not make headaches and eliminate gradually the negative thoughts about this product.
New design: With the new identification system with logos, images, and packaging which is more modern and dynamic.
New positioning: To bring a modern and strong brand and brave, enthusiastic youth.
Big ideas
The message of this campaign is: “Don’t live in a cage”. You must break down, escape the social prejudice, and wake up yourself. Speak up your voice to take an opportunity to highlight the happiness in the moment of breakthrough seizing the opportunity of yourself.
Through this idea, Tiger wants to show to Asian young people: Whoever you are, regardless of your social class. Live with all your heart and overcome all barriers to show yourself.
An introduction to Uncage Drawstring Backpack
Uncage drawstring backpack is a gift product in the campaign that was manufactured by Hop Phat manufacturing company. Uncage drawstring backpack is produced high-quality materials, more colorful that ensure quality for customers.
Drawstring backpack can be used for multipurpose: use for holding books, shopping, picnic….
Tiger Uncage Drawstring Backpack – full specifications
Product name: Tiger Uncage Drawstring Backpack
Type of fabric: 420D parachute fabric
Color: Blue
Dimensions: 32x40x13
Backpack compartment: one large main compartment
Why Tiger choose Hop Phat Company to order backpack?
Hop Phat is one of the best backpack&bag manufacturing company in Ho Chi Minh City. There are reasons as follows:
Good 24/7 Customer Services
Free design pattern
We give customer advice to have the best product
We use good quality and nontoxic materials to protect customers’ health.
Logos and brand name printed with high-quality ink and safe for health.
Diverse designs
We give our customers to check products within 15 days
When customers receive the rest of the product, you must pay in cash or transfer money.
There is some information about Tiger Uncage – a close partner of Hop Phat Company that we would like to share with you. If you have any questions about backpacks&bags factory in Vietnam or want to order backpacks, bags, please contact the hotline:
